Yahoo! Search and Bing achieve highest search rate for July 2011

New York, N.Y., August 11, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 66.05 percent of all U.S. searches conducted in the four weeks ending July 30, 2011. The combined Bing-powered search comprised 28.05 percent of searches for the month, with Yahoo! Search and Bing receiving 14.49 percent and 13.19 percent, respectively. The remaining 73 search engines1 in the Hitwise Search Engine Analysis report accounted for 5.90 percent of U.S. searches.

Yahoo! Search success rate highest for July 2011
Yahoo! Search and Bing achieved the highest success rates in July 2011. This means that for Yahoo! Search, more than 81.36 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 68 percent, an increase of 1 percent in July 2011. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.

Longer search queries increase 3 percent in July 2011
Longer search queries — those averaging five to eight words or more — increased 3 percent from June 2011 to July 2011. One-word searches comprised the majority of searches, amounting to 25.32 percent of all queries. Shorter search queries — one to four words — decreased 1 percent from June 2011 to July 2011.

About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 5 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail

Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com